Many business owners find themselves in a pickle this year: with an impending recession on everyone’s mind and the global stage being fraught with instability and change, is it smart to play it safe, or go all in?
At a time of uncertainty, many small business owners are turning to partnerships as a viable way to prep to weather a potential storm or to be ready for explosive growth.
Let’s consider an example. A lot of entrepreneurs are visionaries, with a knack for ideation, communication, and execution. Often though, they lack the tech-savvy, marketing expertise, or operational knowledge to actually get things off and running.
This is where a partnership can exert its greatest powers. Pairing with someone who excels in an area where you may find yourself lacking creates the ideal scenario.