Social Media Brings Traffic to the Company Website
In order to buy a brand’s products online, customers have to get to the website first. Social media is a way for a brand to publicize who they are to the world, as it is a place where billions of people spend hours a day. Thus, a company that creates a powerful brand image on social media that builds a relationship with its audience can easily attract traffic to its website.
Plus, social media platforms are now making it simple for users to move to the website with one click. Instagram, for example, allows brands to display products and prices on the platform that directly link to the website. This makes it easy for users to make the jump from browsing to purchasing.